microSCOPE - Small Entrepreneurs, Big Dreams!!!

Philosophy of innovative management education & corporate social
responsibility; EABS students have been given a project named microscope, i.e. understanding and
applying management principles at the bottom of the pyramid.In a nut shell, the objective of the entire program is to provide mutual benefits to both the students
and the small vendors. The students can get a practical knowledge and opportunity to apply the
management concepts learnt in the classroom. Since all these micro-entrepreneurs largely operate
in unorganized sectors, they have huge potential of growth and improvement. However, these
businesses have been neglected and overlooked by upcoming entrepreneurs. We as students have
an opportunity to provide inputs in order to increase his business value. This project is also an
attempt by the EABS students to help society and try and bring change at the bottom of the
pyramid.

 

http://epaper.indianexpress.com/IE/IEH/2010/01/31/index.shtm

http://epaper.timesofindia.com/Default/Client.asp?Daily=PMIR&showST=true&login=default&pub=MM&Enter=true&Skin=MIRRORNEW&GZ=T

EABS wins two major b-school awards in 2010 - Congrats

January 25, 2010

Dr. Ganesh Natarajan
Europe Asia Business School
Pune

Dear Dr. Natarajan,

I am pleased to share with you the results of the DNA & Stars of the Industry Group Present Innovative B-School Awards scheduled on 12th February, 2010 at Taj Lands End, Mumbai from 10.30am Onwards. The Innovative B-School Awards will recognise Innovation as a key competence which helps Business Schools gain a competitive edge.

Innovation is a crucial element in every Business School Leadership & Development. We believe B-Schools who continuously innovate will differentiate from others who do not. With this perspective we confer

1) Bschools who Innovate in Teaching Methodology
2) Innovation Leadership Award

The award is in recognition of leadership, development, innovation and industry interface of Business school. May I request you to accept the award in person and honour us with your presence.

A line in confirmation will be sincerely appreciated. We request you to plan your presence at 10.30 am sharp at Taj Lands End, Bandra, Mumbai.

Thanking you

Yours Sincerely
Rayka Rogers
Founder

Dr. R. L. Bhatia

Project Director

Stars of the Industry Group B-School Affaire

UnleashTheCEO campaign Launched ......

http://www.unleashtheceo.com/

http://www.eabs.ac.in/

Mr. Kiran Karnik Visits EABS

It was a pleasent surprise to recieve Mr. Kiran Karnik (former CEO Discovery, former President NASSCOM and former Chairman Satyam) at Europe Asia Business School (EABS).

Dr Ganesh Natarajan, Mr. Kiran Karnik  and Dr Uma Ganesh at EABS Pune Corridor

Mr. Karnik Addressing the students

Mr. Karnik talked about his experience in Satyam and Nasscom. He shared the global cues in IT and oppourtunities coming in India. It was a great learning experience to meet such a legend :)

EABS's Mandi Attracts Media Attention!!!!

Interesting Learning Exercise - MANDI 2009 @ Europe Asia Business School.

Selling on streets was never easy for me. Being born and brought up in an environment which was always comfortable and supported by Parents, Family and Friends. When asked by my college to do an assignment which included selling toys on Street, I was initially not convinced. It took time for me to adopt to the fact that I will have to go on streets selling toys for kids to customers with whom no appointment is fixed.


I have done PGDBA in Marketing (distance learning) and also studied the concepts of Marketing @ Europe Asia Business School. But when it came to actual sales and that also on the streets, I was not convinced and thought that I will not be able to do good in this aassignment.

Our day began (12th Dec 2009) with MANDI inaguration at college. We were on the field by 11 am. The first thing we did was that we decided a plan of covering the potential areas in Pune. My team consisted of myself, Amit Mandora, Alok Routray, Gargi Kumari, Shahab Syed and Tanushree Bhanawat. We were given an inventory of Rs 12,000 from college for selling on same day.

We first reached to the school St. Bishop at Kalyani Nagar in Pune. Luckily it was Saturday and it was closing time of school. We first approached a parent who was taking his child home from school. The good news for us was that the First client we approached was converted to Sale. The parents liked the products so much that they started surrounding us and asked the details about the products. We were able to sell inventory worth more than rs.1500 during the first hour of sales.

Suddenly I started realizing that the fear I had of selling on streets converted into confidence and I was able to do justice to my assignment. I started approaching parents and converted most of the calls into sales. I had few rejection from parents, but my Conversion ratio was high. This was now getting exciting and I was enjoying the job. We covered other areas like Fame Adlabs, Big Bazaar, M.G Road, etc.

By 4 pm, we were able to sell inventory worth more than Rs. 7000. We now had a few hours to go and still had an inventory worth Rs. 5000 more with us. Though we were tired, we pushed ourselves and had a belief that we will sell all the inventory and help the Children of Navnirmiti. In sales, if u think you can, you will do it. Its more important to think that you can do it. By 8:30 pm, we were able to complete all our inventory.


This was a great achievement for our team. We enjoyed our day on field and team work. It was the Team wok that helped us to achieve our targets. We were the first abnd only team to complete this assignment of selling all the inventory. For this achievement we received a reward of Rs. 1000 from our college.

There were lots of learning that I had from this activity ranging from confidence buliding, team work, target achivement, direct sales to Capital Management. I am sure this activity and experience will help me in my career and it has given me confidence in doing direct sales.

I will request everyone of you to contribute towards the society by helping the NGO's and also please entertain the students who are selling on the street. I was one of them on 12th Dec 2009 and if I didnt receive the support from people who were on streets, I would have never been able to remove this fear from me. Hence, please encourage these students and contribute to the society.

Thanks,
Nimesh.

MANDI - 2009 Event experience

The day (12-12-2009) started with a meeting of students at our campus. All the students were there at college by 8.45a.m. The chief guest of the event, Mr. Sanjeev Rao, Partner, Gateway 2 India Group was felicitated by Dr. Uma Ganesh, CEO, Global Talent Track. Mr. Sanjeev Rao has provided enlightening views of conducting business in European nations and also about the opportunities available in Europe.

He flagged off the event and all the enthusiastic and energetic students were given license to go onto the roads of Pune.

All the students were divided into groups of 4-5 members each (Each group carried 14 units of JODO play kits, 18 Balancing scale toy and 36 tanograms). My group consisted of Santosh, Sujoy, Janesh, Himanshu, and Myself. We started to our pre-defined selling location of Shanivaarwada, Pune. We were waiting for a state transport bus at bus stop. We saw one individual standing at the stop and seeing him we got an idea of starting our sales with that person. All were apprehensive in approaching him but Santosh took the initiative and went ahead to meet. He explained about all the products to the customer, later i joined him in providing demonstration of our products. The person was listening to us interestingly. Due to time constraint he told us to meet him at his office and gave the address.

After five min, we got into the bus and took the ticket for Municipal Corporation stop (it is near to our sales location). While in the bus we approached certain customers and explained the concept. At around 12p.m we reached our location. As all of us were hungry, we had lunch before starting our sales. We divided ourselves into 2 groups, one group containing 2 members and other containing 3 members and stood at either sides of the entrance gate of Shanivaarwada fort (this is second most visited location in Pune by tourists).

In the first half an hour we were hesitant to approach the customers because of the shyness of asking unknown person. The first sale happened after 45 min, it was done by Santosh. That moment gave us inspiration to approach more customers.

We huddled together and decided certain points. Following are the points:

1. Target customer - Family with children in the age group of 5-15.

2. Approach towards the customer - Holding the product in the assembled state

With these points in mind, i have started approaching the customers. The first sale i made was that of the balancing scale. One married women came to me and asked to demonstrate the product. I started the conversation by introducing myself as a student of Europe Asia Business School and were selling the toys as a part of MANDI. I told how the product is useful to students in learning the concepts of physics and mathematics and also why this product is different from other products available in the market. As i was explaining it to her, another customer was listening to that interestingly. He asked me to show other products available and asked the price of each one. I convinced him that the balancing scale is quite useful to his child and he will learn the concepts very easily through this. He purchased the product. This was "WOW" moment for me as this was the first sale made in the open market.

At around 2p.m, Santosh and myself started from Shanivaarwada to Bund garden (this is where our first customer's office was located). The person whom we met in the morning is Regional (South-west) Credit Controller for the only blue chip super brand status cement company . We were there at his office by 2.30p.m and after waiting for 15 minutes he came out and met us. We started the conversation by explaining the JODO, Balancing scale and Tanogram. It took around 30 min to convince him. It was not an easy task for us to convince as he was Chartered Accountant and was asking the functionalities, benefits, and what is the value proposition of the product to him. Once convinced, he took one JODO, one Balancing scale and one Tanogram. Later he made us meet his other colleagues and we were able to sell another JODO, Balancing scale and Tanogram to them.

Seeing our explanation and enthusiasm in convincing him. He told us a sentence which i will remember for entire life. The statement is " ACC is looking for quality people. If you are looking for a job then send your resumes to us. We have opening in Sales & Marketing division. The company doesn't want to leave quality people like you ". This single statement has broken all the inhibitions i had about ability to convince new people and raised my confidence level enormously.

The whole experience of MANDI was challenging and interesting at the same time. The learnings i took from this event were:

1. If you believe in your abilities then you can achieve whatever you want.

2. Break the barrier of shyness while approaching unknown persons.

3. Approach a customer with an open mind.

Overall, the experience is enthralling and encouraging. It opened a new episode in my life and made me believe that i can reach my goal.

"Socho Becho, Becho Sekho, Sekho Socho"

Regards,

Srirama Kiran K

MANDI - 2009 Pre event training session

From last few days we were excited about the MANDI event. On 11-12-2009, training session was scheduled at out Viman nagar, Pune campus. Dr. Mandi and team reached the campus by 10a.m. The training session started at 11a.m with a brief introduction of new team members who came along with Dr. Mandi. After introduction, Dr. Mandi started the proceedings by asking us to play 'JODO' (It is a game created by students of Engineering using straws, nexers. We can create structures, animals, buildings etc using the elements. The primary users are the kids).

When Dr. Mandi asked us to sell one of the structures to him then i realized that application of the concepts (learnt in classrooms) in the real world is the actual learning. One of the point which i reinforced into my mind is that " experiencing the failures is more important than experiencing the success" because from failures you will get know which things are not to be repeated next time.

Mr. Ranjan Choudhary, Faculty-Marketing, NITIE has accompanied Dr. Mandi to help us in the making the MANDI event a success one. We were very glad to have him with us for the day. Mr. Choudhary started the session by telling us the sales cycle and what steps involved in that. One point which caught my attention is the job experience which Mr. Choudhary in the initial years of his career. He was posted in the rural area of West Bengal to sell a chemical to farmers who didn't know anything about that product. The learning from that experience is that "we need to understand the need of the customers".

After all the sessions, we closed the day by raising the MANDI slogan "Socho Becho, Becho Seiko, Seiko Socho"

I'm very much excited about today's actual event where i need to apply all the concepts i have learnt in the class to sell the products by convincing the customers without increasing or decreasing the price of the product.

Invitation for "Mandi ‘09" to be held on Saturday, the 12th December 2009

Please click on the picture to enlarge

EABS Alumni recieved prestigious Fellowship from Commonwealth

Subhodeep addressing the participants at IGF 09, Egypt

Subhodeep with other international participants

Subhodeep Kundu 2008-09 batch student of PGP recieved prestigious fellowship from Commonwealth to visit Internet Governance Forum (IGF) at Egypt. The fellowship is result of the work Subho has done during PGP. Subho shared his experience at Egypt:

"It was great to be part an international forum - IGF09 at Sharm El Sheikh. The IGF09 has transcend my horizon & outlook about Internet Governance as a subject and also about the different works & researches across the world, as well also inspired me to carry on further work in this area. I got introduced with IGF through the Diplo Foundation capacity building programme, during my PGDM at EABS and the travel bursary fellowship from Commonwealth IGF for my work in the research phase of IGCBP09 helped me to participate the IGF09.

This Commonwealth IGF travel bursary aims to bring together active young professionals from different stakeholder groups from Commonwealth countries to be more engaged in the process and foresee this as a first step to building a community of Commonwealth professionals.

Now, going about the fundamental of IGF, the purpose of Internet Governance Forum is to support the United Nations Secretary-General in carrying out the mandate from the World Summit on the Information Society (WSIS) with regard to convening a new forum for multi-stakeholder policy dialogue - the Internet Governance Forum (IGF).


The Internet Governance Forum has significant value as it brings together leaders from many technical groups and organizations (including governments, civil society, business) in a setting that is open to all interested parties with outreach through pre-meeting preparations, webcast, and real-time transcriptions, in a forum that is open to all topics and that has proven to be very frank and candid in its discussion of issues. I understand the IGF is a great platform for young professionals to learn and share views in ICT & Internet Governance issues"

Congrats to Subhodeep.